Do you remember the Great Smurfberry scare of the 1980′s, you know, the one where Mothers were scrambling to the Pediatrician’s office because kid’s poop across America was blue, and it wan’t a very smurfy blue either. At the height of the Hanna Barbera’s animated hit, The Smurfs, the Post Foods company went into a licensing deal to make a Smurf themed breakfast cereal aptly named Smurfberry Crunch Cereal. This fruity sweetened corn, oat & wheat cereal fortified with 10 essential vitamins and minerals comprised of red and blue “smurfberries”. There is the problem, everyone knows a juicy smurfberry is red so what’s with the blue ones? Are they not ripe? Are they rotten? Whatever the case these little blue berries wrecked havoc on the intestinal tracts of children causing the infamous smurfberry blue poop crisis.
The edible blue dye used in the cereal was the culprit, making your milk and for that matter your poop a smurfy shade of blue. After the initial scare Post Foods found it prudent to reformulate the cereal and in 1987 launched Magic Berries Cereal with red and orange berries with marshmallow stars.
In 2011 Post Foods once again created a short run breakfast cereal to tie in with the Smurf CG movie of the same year. This time blue and white flakes were used, perhaps to mimic character’s skin tone and clothing palette with no azure surprises in the potty.
This summer will see The Smurfs 2 in theaters, as of yet the Post Foods website makes no mention of their intent to resuscitate some form of sugary smurfberry breakfast goodness, but if their track record shows anything there will be something blue in our cereal bowls this summer, let’s just hope that’s the only bowl.
Check Post Foods product list for Smurfs cereal.